4X3.1 - A Lane Crawford &3.1 Phillip Lim Collaboration

IFC Lane Crawford is now showing a unique multi-media project which is collaborate with New York designer, Phillip Lim. In the project, four artist: Victoria Tang (Hong Kong), Rain Li (Beijing), Elle Muliarchyk (New York) and Yi Zhou (Paris) are invited to take short films for the project. Each film present how the four artist think about their cities through a woman who is wearing outfit of 3.1 Phillip Lim.



In the store, there are introductions of the four artists also Phillip Lim. Also, the short films and some behind the sence photo are shown. The custom that are wore by the woman in the film also display in the area.

The exhibition is just located near the escalator, therefore, it is highly visible to every customers. Moreover, there is a official website which the films are uploaded.

There are a lot of fashion designer collaborate with artist in the past, this time, Lane Crawford and Phillip Lim promote their collection through a new media, film. Nowadays, sharing original created videos are popular on the web, espacialy among younsters. This collaboration catches the young consumers' preference.

More information can be founded on http://www.4x31.com/#/about/overview